CASE STUDY
Line In The Sand
Taking a stand with products that matter
STRATEGY | DEVELOPMENT
THE CHALLENGE
Line In The Sand developed a line of waterwear designed to empower women and support causes they care about with 100% of profits going to cancer and ocean organizations. After thoughtfully developing the brand and products, they needed a way to sell them online and grow their customer base.
THE PROCESS
We worked closely with the Founder and CEO to identify the right platform, prioritize the feature set with an eye towards their current needs and future growth, and map out a plan to quickly launch before the summer season.
We built a high-performance Shopify website that introduces customers to the brand, provides an enjoyable shopping experience, and is optimized for conversions.
1. Strategy
We helped chart a strategy that would allow for a speedy initial launch, but would set up Line in the Sand for future growth.
2. Ecommerce
We optimized the ecommerce experience with a focus on customer experience and conversions.
3. Development
Based on the design mockups, we built a fast, mobile-first, highly customizable site on a best-in-class e-commerce platform (Shopify).
THE RESULT
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THE TAKEAWAY
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OTHER RECENT WORK
The industries and specific challenges vary, of course, but the common approach that runs through our work is the following: a rigorous analysis of the problem, a thoughtful, well-articulated strategy, and a commitment to building a great digital solution. The results – we hope – speak for themselves.
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Walden Hill
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